The Challenge:
Musical artists from around the globe need to advertise their upcoming shows and tours. These types of advertisements have to be templated due to the fact that promoters will localize the posters in their own markets.
Additionally, Ruoff Home Mortgage Music Center commissioned TourDesign Creative to create thematic gig posters that were to be hung up in the hallway where the artists walk out and onto the main stage.
The Solution:
Keeping in mind the need for templated project files, I conceptualized and designed print advertisements for promoters to use in their local markets. Each poster is designed with the unique brand of each artist in mind.
Our timelines were tight, but this was some of the most fun I’ve had as a designer as I got to make some pieces for a handful of my favorite artists! Music is one of my many passions so it was a very rewarding experience. My roles and responsibilities included art direction, combining stock and hand-drawn illustrations, photo editing, and page layout.
Brandi Carlile (pictured with the gig poster I made for her event) is an American multiple Grammy Award-winning singer-songwriter and producer. This screenshot was taken from a video tribute to the late American country-folk singer-songwriter, John Prine.
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Promotional Posters
